"Have we just become lazy and spoiled? I don't think so. We work hard for a living. we keep pressing schedules, shuttle kids, sit in traffic, take night classes...all jammed around the hours we invest in our sit down jobs. For too long people who are overweight have taken the rap for not being disciplined enough, for not working hard enough...never realizing they've falled victime to a serious addition."
"When we eat food-like substances that do not meet the body's needs, it cries out for more. And a vicious cycle begins."
"When the body is locked in to a cycle of craving, we've lost our ultimate ability to choose...marketing companies count on it."
"Not only do advertising companies have the monopoly on our minds with commercials, they have our bodies too - we are literally addicted to the tons of processed food and sugar we eat each day."
"When you find yourself light-headed, zapped of energy, fighting back the thought of some rich carb snack and the more you push if back, the more you...find yourself shuffling like a zombie...towards the pantry door...you are not suffering a fall-out in will power; you are experiencing a real, chemical, physiological craving equal to an addict's relentless drive for a drug fix. Does this sount too extreme? Stay with me, the next several chapters explain how this is an absolute reality."
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